Video games are a multibillion-dollar industry (and growing), with countless playing styles, genres and platforms.

But industry veterans Jerry Prochazka and Rob Thomson observed that some of their most loyal and lucrative customers were leaving, so they set out on a mission to create a tribe of gamers looking for something new.

To do that, they asked adult gamers what they wanted and turned to Avalanche Insights to help them make sense of all their rich customer feedback.

In June 2022, just hours after the Supreme Court overturned the constitutional right to abortion as we know it, Avalanche fielded rapid response research that included deep listening instruments to a sample of over 5,000 registered voters nationally in partnership with NARAL Pro-Choice America Foundation to understand people’s emotional relationship to abortion in this defining moment.

The research sought to: uncover the values, emotions, and internalized narratives driving voters’ views on abortion access; understand how voters are perceiving restrictions to abortion access and how that is impacting urgency to protect abortion access post-Roe; and identify the most resonant messaging pathways to educate and engage Americans.

A core narrative wrapped in the 'care' value, that blames some politicians and their corporate enablers for seeking to distract and divide parents, outperforms the predominant opposition narrative of parental choice/control.

Many Latinx Americans feel anxiety about their personal economic well-being, and want to see change for a better future in 2022.

Media coverage often highlights the intense polarization around the topic of abortion.

Our research shows that despite a wide array of feelings about the issue, a strong majority of Americans oppose government bans and support reproductive freedom.