Understand Voters

Insights that unlock breakthrough messaging

Uncover insights with the depth of a focus group and the scale of polling. We empower organizations to more deeply understand their audience at scale, helping them change hearts and minds and win. 

Our insights help clients craft strategies and messages that shift perceptions, change the conversation, and move audiences to action.

 

  • “The experience of working with Avalanche Insights has been amazing. We benefited from the incredible expertise & thoughtfulness the team brings to crafting a research project. You set a high bar of what to expect from researchers.”

    Adam Ukman
    Director of Civic Engagement
    ParentsTogether Foundation

     

    Avalanche worked with Parents Together to uncover the values, emotions, and internalized narratives of Americans as they relate to families and raising children in America. Our goal was to identify the messaging pathways that unite and mobilize families and those who care about them to demand a families first agenda.

  • “Quote from Voto Latino”

    Ingrid Duran
    Voto Latino and Voto Latino Foundation Board Member

     

    Many Latinx Americans feel anxiety about their personal economic well-being, and want to see change for a better future in 2022.

  • “Avalanche saved us a lot of time and resources by saving the expense of organizing multiple focus groups across multiple parts of the country. Overall, I highly recommend working with them.”

    Ross Morales Rocketto
    Co-Founder of Run for Something

     

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Find the right approach for your research goals

We support civic organizations in two major ways depending on your needs, from direct platform access to holistic research support.

 

Consulting Services

End-to-end support for your research project, from design to fielding, analysis to insights.

Insights Platform

Directly upload your raw survey data and explore your insights in our platform.

Insights with the depth of a focus group

and the scale of polling

 

Gain deep, human insights

Achieve the same quality of insights as focus groups without the bias, privilege, or group think. We listen to people’s thoughts and feelings to understand how their experiences and beliefs map to the issues you care about most.

 

Find breakthrough messaging

Answer the questions nobody else can, and reveal surprising insights nobody knew to look for. Leverage these insights to craft messages that shift perceptions, change the conversation, and move your audience to action.

 

Save time and resources

Understand your target audience without the geographic constraints or financial barriers of traditional focus groups. Our technology analyzes thousands of full, human responses at once—going far beyond the superficial data typically gathered in polling.

Resonate, mobilize, win

Issue Research

Explore how audiences think and feel about a pressing issue or event.

Audience Insights

Better understand your audience by hearing their beliefs, opinions, and experiences.

Message Testing

Test and refine messaging to understand what resonates and drives action.

Positioning

Better understand the landscape and narratives shaping your audience's perspectives.

Longitudinal Tracking

Track your audiences' responses to prompts to follow how opinions shift as issues emerge and evolve.

Who we work with

We partner with companies, organizations, and leaders who are bringing forth progress and pushing society forward.

 
 
 

 
 
  •  “Avalanche is one of the most exciting analytics innovations of the cycle.”

    Michael Podhorzer, Political Director AFL-CIO, Chairman of Analyst Institute + Catalist


  • “Avalanche allowed us to deeply understand how specific subsets of voters relate to our messaging and our movement in a way that will allow us to expand our base and engage new audiences.”

    Adrienne Kimmell, VP of Communications, NARAL Pro-Choice America

  • Avalanche saved us a lot of time and resources by saving the expense of organizing multiple focus groups across multiple parts of the country. Overall, I highly recommend working with them.

    Ross Morales Rocketto, Co-Founder of Run for Something

Ready to Get Started?