Understand Customers & Users

Unlock the deeper understanding you need to make decisions with confidence

Brands today succeed by understanding the needs and beliefs of their customers. But researchers and decision makers struggle to get the insight they need from rich, qualitative data.

Our text analysis solution replaces the overwhelming hours spent poring through individual responses - or trying to make sense of confusing word clouds - by delivering qualitative themes and insights in an intuitive, interactive dashboard.

 

  • “Quote from Voto Latino”

    Ingrid Duran
    Voto Latino and Voto Latino Foundation Board Member

     

    Many Latinx Americans feel anxiety about their personal economic well-being, and want to see change for a better future in 2022.

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  • “Avalanche allowed us to deeply understand how specific subsets of voters relate to our messaging and our movement in a way that will allow us to expand our base and engage new audiences.”

    Adrienne Kimmell, VP of Communications
    NARAL Pro-Choice America

     

    Overview of project and link to read description. adipiscing enim eu turpis egestas pretium aenean pharetra magna ac placerat vestibulum.

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  • “Avalanche saved us a lot of time and resources by saving the expense of organizing multiple focus groups across multiple parts of the country. Overall, I highly recommend working with them.”

    Ross Morales Rocketto
    Co-Founder of Run for Something

     

    Overview of project and link to read description. adipiscing enim eu turpis egestas pretium aenean pharetra magna ac placerat vestibulum.

    Get case study

We start where your research tools stop.

Avalanche fits seamlessly into any organization’s research strategy. Upload raw open-ended data from the survey provider of your choice directly to our platform. Our proprietary technology provides more nuanced insights by analyzing 100% of the text, as opposed to the industry average of 60%.

 

Insights with unparalleled depth, nuance, and accuracy

 

Discover the why behind your customer’s actions

You have tons of data, but do you really understand your customer? Go beyond a word cloud and hear from your audience in their own words. Ask open-ended questions and get measurable insights on their attitudes, behaviors, and perceptions of your brand.

 

Understand your community—at scale

Easily and seamlessly transform your qualitative research into findings that you can segment, search, and compare. Uncover insights you didn’t think to ask, drill into themes to review raw responses, and compare across customer segments.

 

Get insights that empower your organization

Download and share key insights and visualizations that can help your team adapt and test new messaging, products, and strategies with confidence and empathy.

Save time processing
customer feedback

Analyze thousands of responses at once, saving your team valuable time and resources.

See all your open-ended data
in one place

Explore the trends in one easy-to-use dashboard—with the ability to filter and compare across segments.

Focus on finding the story
in your data 

Easily share insights that guide decisions and unlock a deeper understanding of your users.

We help you navigate complexity

Customer Segmentation

Compare responses across multiple audiences to identify and define key segments.

Audience Insights

Uncover the experiences and beliefs that drive your audiences’ attitudes towards your brand.

UX/UI Testing

Get user input on product design and site experience, with detailed reactions and feedback.

Creative & Messaging

Test and refine messaging across segments to understand what resonates and shifts behavior.

Membership Engagement

Survey your community to better understand their expectations and attitudes around their membership.