Vice: Pro-Choice Groups Are Changing Their Strategy for a New Era of Attacks on Abortion

"NARAL is shifting its strategy to embrace the term "reproductive freedom," which polls well with moderates and independents.

The changes are the result of new research the organization commissioned from Avalanche Strategy. According to their polling...72 percent of American voters support the right to [an abortion].

But Avalanche’s researchers pinpointed a specific subset of those supporters whom they call the “freedom first” segment, a group that is personally opposed to abortion, but believes in other people’s right to access it free from government intervention. That group made up 29 percent of respondents."